Milkbar Breastpumps is a retail and wholesale distributor of breastfeeding, breast pumping, pregnancy and postpartum supplies. They also provided educational resources and support through their blog and social media channels. They are the official Australian distributor of the popular New Zealand brand, Haakaa, and wholesale several popular postpartum and breastfeeding brands including Lactivate, LaVie, Cache Coeur and The Milk Pantry.
When I was brought on as their first in-house graphic designer, I was set the ongoing task of expanding, developing and refining their branding across all channels. In my time at Milkbar Breastpumps I have continued to update the branding to be both more on trend and better suited to their target market, both for wholesale and retail.
As the business sells and owns several different brands, all with their own established (or not so established!) branding, I was tasked with developing a visual style and colour palette that was harmonious across all brands.
At Milkbar Breastpumps I deliver all creative content required for the business, which includes but is not limited to: digital content for paid advertisements, product design, packaging, print design, convention signage, EDM design, product and lifestyle photography, videography and video editing, and illustration and icon design. I have also stepped up when required to create social media content, blog and social media post copywriting and email campaign planning.
Promotional flyers for potential wholesale stockists
Catalogue for current and potential wholesale stockists.
I developed this illustration style for the brand, which has been used across packaging, office signage, print and digital assets and on social media channels. This is a small selection of the ever expanding collection of illustrations and icons I have created.
Grid design for the launch of our Haakaa AU instagram @haakaaau
Carousels used for Instagram and paid advertisements
Animations and stills such as below are regularly generated for social media channels, website headers and paid advertisements.
Graphic for a new product launch, used across social media and paid advertisements
I have conceptualised, scripted and generated a number of product based videos for paid advertisements. These may be feature focused or in the form of a review from one of our brand ambassadors.
I have conceptualised, filmed, edited and 'starred' in a number of Reels, Topics include product features, answering questions from customers, and general #mumlife topics. These can be seen on Instagram @milkbarbreastpumps
Milkbar Breastpumps as a brand strive to normalise breastfeeding, postpartum and general motherhood issues, so we try to find a balance between humour and sympathy in our our content, such as our Reels, blogs and below.
