The Australian Council Of State School Organisations (ACSSO), is a parent organisation that provides national advocacy
and representation. ACSSO represents a range of interest groups involved in public education nationwide.
and representation. ACSSO represents a range of interest groups involved in public education nationwide.
I was tasked with developing a new visual identity that would help make the organisation look more approachable, rather than scholarly, and to appeal to modern day parents.
The personality of the new visual identity is friendly and approachable, while remaining professional. The less scholarly
look makes ACSSO more relevant to students and parents of all ages, abilities, and socioeconomic levels.
look makes ACSSO more relevant to students and parents of all ages, abilities, and socioeconomic levels.
The Meccano forms in the logo represent the auditory, visual, and physical aids that are increasingly used to assist
students who learn better through listening, seeing or doing. The interlocking shapes used in both the logo and
throughout the brand represent the networking between ACSSO and all public school institutions across Australia.
